About Us


Aileen Canta

Aileen Canta, founder of A F Canta Inc started in 2005, is a hospitality development firm having offices in Newport Beach California and Denver Colorado.

Aileen brings nearly 20 years of experience in the Hospitality Industry, Mixed Use and Commercial Building. She has been immersed in the Development & Construction of various hotel projects from boutique, select service, full service and resorts. Ms. Canta began with the Kor Group and having the opportunity to work for a smaller firm gave her the chance to flourish and become educated in learning to develop hotels from A to Z. Aileen became versed in “Complete” Project Development. This led to her becoming a developer of Hospitality. She has worked in the US, Caribbean, Europe, South America and Canada.

She has advised many owners on how to build and adaptive reuse their properties. She has an affinity for Historic and Green projects. She has relationships with all the major US brands and has been instrumental in getting difficult projects completed. She also has experience in leading forensic teams in analyzing projects for ownership groups.

Aileen has been and still is a presenter at many of the industry events and conferences. She has spoken on such diverse topics as green design and building practices to marijuana’s impact on the industry. She continues to be asked to comment on the “cutting edge” issues of Hospitality. She has been awarded “Best of Hospitality Development & Construction” for the years 2015, 2016 & 2017 by the City of Newport Beach , California.

Lawrence Mark Perle

Mr. Perle has been an Entrepreneur and corporate growth consultant for the past 15 years. He has worked on Healthcare real estate acquisition and development. He was project manager for Delta Bay Marina resort. Has been involved in vacation real estate development. As principal of his own consulting firm Palm Financial Group LLC, he has worked in various industries including but not limited to Reinsurance, Software Development, Real Estate Development, Advertising, Marketing, Biotech, Nanotechnology, Finance, and Health Care. He has extensive project management experience. In the past he has been a Senior VP of Pan Atlantic RE, and held many other titles and positions. Mr. Perle has a BA/BS from Wayne State University and a MBA from the University of Denver in Entrepreneurism and Venture Capital Management


Mark LaValle

Boston native Mark D LaValle has established himself as an innovative leader in international hospitality, design and fashion. Having begun his career with Emporio Armani, Mark’s creative and business potential was quickly recognized as he began to develop visual merchandising and design strategies utilized in regional stores.

In 1997, his efforts caught the attention of leader hospitality pioneer, Rande Gerber, who personally recruited Mark to join him at the ever expanding Gerber Group. Over the next 12 years Mark successfully opened over 40 critically and financially acclaimed venues, including Whiskey Blue and Stone Rose lounges, throughout the United States, Mexico, Italy and South America. The Gerber Group leads the market in bar and lounge venues,  establishing more partnerships than any group of its kind, with numerous real estate developers and known hotels, including Starwood Hotels & Resorts, W hotels, Sofitel, Hard Rock and Me by Melia , creating atmospheric and inventive sites which attract and maintain the interest of  an ever-changing clientele base.

While serving as Creative Director with Gerber, Mark was responsible for the artistic aspect of each locations creation including overseeing architectural and interior design implementation, music programming, uniform design, events and operations.  He furthermore developed, managed and analyzed annual budgets for all locations throughout the US and abroad.  More recently, Mark brought New York Eatery Café Habana owner Sean Meenan together with Rande Gerber, to collaborate on opening a Café Habana in Malibu’s eco-friendly mall, the Malibu Lumber Yard.  Richard Ampudia, consultant for New York’s famed La Esquina will help oversee the project, which Mark is also a partner and co-founder.